It’s all out in the open

We’ve noticed that you love to share your State topics and opinions on Facebook and Twitter. But until now your friends and followers clicked on those links and were taken to the State homepage where they could sign up. Bummer, right?

So, we’ve made sharing your topics and opinions much better with open topic pages.

It’s the first step in opening the doors to State and all the exciting content within it. Now even those friends and followers that haven’t already joined State can see topic insights including the word tree, world map, and most interesting opinions. And most importantly, your opinion, of course!

To join in on the conversation, they’ll still need to sign up to State.

To share your opinion to your friends or followers, you’ll need to connect to Twitter/Facebook.You can do this on the identities tab in your settings.

Imagine if you could see what the whole world really thinks


We created State because we saw that there were groups of people all over the world sharing similar opinions, but struggling to find an easy way to connect. We’re building a platform that creates those connections - wherever you are in the world. And to visualize that we now show you a world map of opinions on every topic.

Since our launch in February, people from 143 countries have shared their opinions on State - that’s 73% of all countries in the world, which we think is pretty cool. While it’s users from the UK and US who are taking the platform by storm, we have also seen people from Kyrgyzstan, Botswana, and even Palestine. Other countries that have been particularly active on State include India, Brazil and Turkey.

We’re starting to find out some cool things by examining these maps. For example: we discovered that most people that state negatively about Australia are in Australia. Self-critical, much? But check this out: funnily most people who said something positive about America, are in America.


The world map is a great reminder of the topics that unite us - and sometimes divide us - across the world.

State your opinion to find out where in the world you actually stand and who is there with you.

It’s all kicking off on State - introducing Featured Categories

Team kits are back out. Season tickets bought. Chants rehearsed. The English Premier League kicks off this weekend, and so does a whirlwind of discussion on State. This season, we’re collecting all the highlights and discussions into one place called a Featured Category.


With the growth of the State app on iOS and Android, we’re seeing a steady increase in “real-time” opinions on big events like football matches. For example, during the Germany 7-1 Brazil semi-final game, 31% of opinions were stated during the match (‘unbelievable’ being the most-used word).

Pushing the pundits aside, people from 76 countries chimed in on the World Cup discussion. The fact that football is a big deal on State was further emphasised by Terra (Latin America’s largest media company) using our global insights in their World Cup articles. We thought that was pretty cool.

Make sure you get all the action as it happens by tuning into our Premier League Featured Category.

Let the beautiful games begin!

PS: If the Premier League is the last thing you want to talk about, remember you can always Tune-out of it.

What’s the speed limit of an opinion?

Fast interactions help users do more in less time. Which is why we’re excited to announce some cool new updates to our iOS app that are focused around speed. The first thing you’ll see is that you can now do a whole bunch of stuff straight from your feed - the response buttons are directly below each statement. This includes familiar actions such as ‘respond’ and ‘well said’.


Our users also wanted a way to instantly agree with an opinion, without additional effort. So we added a button dedicated to this, remarkably called ‘Agree’, which automatically adds the same opinion under your name. It gets connected to the network and you can instantly see (in a stream notification) how many people agree with you from around the world.


In addition to this, the Explore section has been re-imagined, so it’s faster for you to get to the topics you care about. Hot topics are exposed at the top level and you can browse multiple categories without navigating away from the page.


Boom! Since these two updates, average time spent on the app has increased by 31%. We love it when that happens.

If you haven’t yet, go check it out.

The State team

Let your opinions run wild, globally.

We’re thrilled to share the news that State has launched a major update to the iPhone app today that makes it easier for anyone to quickly State their opinions and to connect with like-minded people globally.

We’ve evolved markedly since our February launch. As the community grows, we’ve learned that people really want more nuanced insights and personal connections. This brand spanking new app features a world map that shows global conversations unfolding in real-time and unites people around issues they care about.

Also, people can now navigate between colorful opinion maps that capture the views of the crowd and the spectrum of views on a topic. It is now simpler to share with friends, family, colleagues and bring them into the conversation. And the aggregated opinions produce unique insights that bring new light to an issue.

State’s iPhone app and the web platform are both designed to give a powerful voice to people everywhere. Today there are thousands of opinions on State from people in 100 countries. Breaking news like Russia’s recent move to annex Crimea and the missing Malaysia plane are magnets for global opinions. So is the crypto currency, Bitcoin, most often described on State as “revolutionary.” State users trend toward positive about Edward Snowden, with views ranging from “brave” to “hero.”  The Twitter shutdown in Turkey was almost universally slammed on State as “tyrannical” and “shameful.”

With 25 million-plus topics on State, you’re likely to find something that compels you to share your perspective, And if you don’t, create your own.

We are more encouraged than ever of the great opportunity that exists in connecting people globally through what they think. By enabling each person to feel comfortable and empowered to share their views authentically, we can begin to forge a truly inclusive and impactful global conversation.

See you on State and bring your friends.

Mark & Alex

If you would like to learn more about State or interview State’s executives, please email us at

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